Personal information protection

Privacy policy

This policy explains how NEXURA Analytics collects, uses, shares, retains and protects personal information provided through the website, a service request or a communication related to a case.

Effective date: April 14, 2026
Last updated: May 2, 2026
Person responsible for the protection of personal information: NEXURA Analytics privacy team
Contact email: privacy@nexuradata.ca

1. Scope

This policy applies to personal information collected by NEXURA Analytics through its website, forms, emails, operational communications and, when a case is opened or accepted, in the course of managing, tracking, invoicing or processing payment for an intervention.

2. Personal information collected

Depending on the nature of the exchange, NEXURA Analytics may collect only reasonably necessary information, including:

  • full name;
  • email address;
  • phone number;
  • type of workflow, process, system or media involved;
  • urgency level;
  • declared sensitivity level for the request;
  • description of the issue or need;
  • exchanges related to the follow-up of a request or case;
  • case identifiers and access mechanisms generated for tracking purposes;
  • administrative, contractual or payment information needed when an intervention is authorized.

3. Purposes of collection and use

Personal information is used to:

  • receive and qualify a request;
  • open, manage and track a case;
  • communicate with the person concerned regarding an assessment, quote, authorization, payment, update or next step;
  • protect the security, integrity and traceability of operations;
  • maintain administrative, technical, accounting and service records;
  • comply with legal, tax, contractual, security, fraud prevention and dispute resolution obligations.

Operational data handling

Information submitted through an audit, contact or follow-up form is used to understand the business workflow involved, evaluate case sensitivity, prepare an operational recommendation and communicate next steps. NEXURA Analytics applies data minimization: only information useful to the declared context should be submitted.

Certain processing may be assisted by internal systems for organization, classification or recommendation. These systems support preparation and follow-up; they do not replace human validation where an operational, commercial or contractual decision must be confirmed.

4. Consent and communications

When personal information is submitted through the website form or by email, it is used to process the request, communicate about the case and ensure operational follow-up of the service.

This consent does not, on its own, constitute consent to receive promotional or marketing communications. Any separate marketing communication must rely on separate consent where required by law.

5. Service providers and disclosure to third parties

NEXURA Analytics may share certain personal information with service providers that help operate the website, host information, send transactional communications, support certain technical, administrative or security functions, or process a payment where applicable.

Such sharing is limited to what is reasonably necessary to deliver the service or operate the tools used by NEXURA Analytics. Reasonable measures are taken to govern such sharing and restrict access to the persons or systems that need it.

With consent, the website uses Google Analytics 4 to measure audience, page views, standard technical events and general site usage. This usage data helps understand site performance and improve service request paths. Google LLC may process certain data in the United States. Google Signals, remarketing and advertising features are not enabled for launch. Visitors may also use the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

With separate marketing consent, the website may also use Meta Pixel to measure visits and requests coming from Facebook or Meta tools, including when a person clicks through to the website or uses a contact method. Meta Platforms, Inc. may process certain technical and usage data in the United States or other territories. Visitors can manage advertising preferences in their Meta account or limit tracking through their browser settings.

6. Payments and related information

When a payment is offered or accepted in the context of a case, the information needed to administer the payment, confirm the transaction, maintain records and comply with accounting or tax obligations may be used and shared with providers involved in processing that payment.

NEXURA Analytics processes only the information needed for this purpose and relies on tools suited to secure payment processing.

7. Retention, security and destruction

Personal information is retained only for the period reasonably necessary to manage the request, deliver the service, track the case, comply with legal obligations and resolve disputes, where applicable.

Reasonable administrative, technical and organizational measures are in place to protect the confidentiality of personal information based on its sensitivity, use, the media involved and the operating context.

When retention is no longer necessary, information is securely destroyed or anonymized, as appropriate.

8. Access, correction and complaints

Any person concerned may, subject to applicable laws, request access to personal information held about them, request its correction or file a complaint regarding its handling.

To exercise these rights or submit a privacy-related request, please contact the person responsible for the protection of personal information at the coordinates indicated in this policy.

9. Privacy incidents

If a privacy incident affects personal information, NEXURA Analytics assesses it promptly, takes reasonable measures to reduce the risks, documents the event and acts in accordance with applicable obligations, including notification where required.

10. Privacy governance

NEXURA Analytics maintains privacy governance practices, including:

  • assignment of privacy responsibilities;
  • retention and destruction rules;
  • a process for handling privacy-related complaints and requests;
  • a framework for managing privacy incidents.

11. Additional information

Additional information about intervention conditions, payment terms, site commitments and general contact details may also be found in the Legal Notice, service pages, quote documents or communications sent as part of a case.